Zvents continues to grow at exponential rates, having signed The McClatchy Company which brings local search and things to do to over 50 additional local sites such as Triangle.com and indexing events, businesses, and performers as quickly as possible. Today’s big news though was our release of a unique, blended local search technology which combines all facets of local content into one search results page: business listings, movies, restaurants, events, sales, performers/celebrities (in town), sports, etc.

This is a tremendous advance for the local search industry, local businesses, and users, advancing the space from business listing lookups to a singular experience for discovering things to do and finding everything local. naturalsearchblog’s Chris Silver Smith has a nice comparison to Google’s Universal Search (for blended web results); Andrew Shotland, Website Magazine’s Pete Prestipino, and Greg Sterling also shared initial thoughts worth a read.

Federated local search is easily accessible throughout Zvents; the prominent search box allows users to query ‘what’ and ‘when’ (either or both) to discover things to do. IP mapping predefines user location making it easy to find things to do near them, while the clear, personalized City/State location or Advanced Search options make it easy to search another city. We’ve even blended our listings submission so you can quickly add a venue, event, or performer; a must do for local businesses who want to reach our millions of unique users through over 200 major partners.

We’re looking forward to many more enhancements to the local space throughout 2008; stay tuned!

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